Helping WNY’s tourism economy through the pandemic


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Buffalo, New York (WIVB-TV) – The holiday season is usually a popular time for travel, with people taking leisure trips or visiting family throughout the holiday season, and while economies in general have suffered from the pandemic, the tourism economy is taking a big hit as well.

That’s important to Buffalo, who, after a decade-long renaissance, is back in the market, having recently made national headlines for its food scene, culture, and scenic towns nearby.

But the pandemic threatened economic progress with fewer people now traveling.

Patrick Kahler, President and CEO, Visit Buffalo Niagara, Says his agency is still promoting the area, but it does so responsibly by checking in with partners.

“We are communicating and telling them that if the time is right, that buffalo is ready to host their meeting, conference or sporting event,” said Keller. “It’s just that, keep those relationships first in your mind, especially with the government association market, that is, from the sports groups that have traditionally been in Buffalo in the past.”

In terms of leisure tourism, Kahler says the national trend is a driving market, so with people staying close to home, Visit Buffalo Niagara has a strong local presence at the moment, encouraging people through social media campaigns to take advantage of what is available locally.

“We try to encourage locals to go out and walk around while we can still, while in the Orange Zone, try cultural establishments if they still welcome guests, shop locally, or eat dinner locally,” says Kälar.

Congressman Tom Reed (R-Corning) says his office remains in touch with communities that rely heavily on tourism dollars.

He says there is some good news on domestic spending.

“So there were a lot of stays that we heard about from our local officials that people were taking advantage of, but this is not a long-term scenario that we can afford,” Reid said during a weekly media call the day before Thanksgiving. .

Reid hopes to get a vaccine as quickly as possible in contrast to the mitigation approach through government shutdowns.

“We want to make sure we stay open to the extent that we can and for people to know that our communities are open, especially our tourist destinations that allow people to come and stay more than just a day trip or a weekend trip,” says Reid.

Meanwhile, Governor Andrew Cuomo says the small cluster area strategy is working.

“We will stay with the small-block approach because that targets proliferation and reduces the economic impact,” Cuomo said Thursday morning.

To help the community, Kahler says keep shopping locally. Whether now open or closed, more than 200 companies accept newly launched businesses 716 eGiftcard. He says this is a good way to show the “buffalo” to the local economy.

Erica Presser is a presenter and reporter who has been part of the News 4 team since 2018. See more of her work Here.


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