After months of rumors that were about to happen, Apple’s subscription package is finally announced. The service, dubbed Apple One, combines multiple Apple services such as Apple Arcade, + Apple TVAnd and Apple News + In one subscription – a page from Amazon’s book, for sure.
Apple One will offer three tiers. The lowest price, at $ 14.95 a month, includes Apple Music, Apple TV +, Apple Arcade, and 50GB of iCloud storage for one user. The next service, “Family,” offers the same services to multiple family users for $ 19.95 a month. The higher-priced Premier tier, at $ 29.95 a month, includes the bundled magazine subscription service Apple News + and Fitness + as well, along with an increase in iCloud storage to 2 TB.
Apple says these plans will roll out “this fall” with a free 30-day trial for all new users to decide which level is best for them.
Apple has come under significant pressure from investors to offset slowing iPhone revenue from services (and wearables) over the past few months, and the launch of Apple TV +, Apple Arcade and Apple News + was part of that. However, all of them have had mixed success compared to Apple Music, which launched in 2015. By including Apple Music in each of the packages, Apple is essentially selling music subscribers to these additional services at a reduced price, in the hope of pushing out the services. That didn’t gain the same amount of attraction.
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