The UK plans to create a new agency Regulating large technology companies Like Google and Facebook. From April 2021, a new Digital Market Unit (DMU) will be established, which will be part of the existing country Competition and Markets Authority (CMA), it will impose a code that places new restrictions on the biggest technology platforms, as well as trying to create a more equal playing field for smaller competitors.
While the code has yet to be introduced, it will be designed to give consumers more control over their data and break the restrictions that make it difficult to use competing platforms. It may also give people the option to decide whether they can be subject to personalized ads. To enforce the code, DMU will have the ability to block and reverse decisions made by large tech companies. If they do not comply with his directions, he will also have the power to fine them.