TikTok’s woes helped Triller become one of its biggest competitors


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The app recently boosted its reach to influencers as it tries to scale it and build on its recent growth. We talk today At TechCrunch DisruptTriller CEO Mike Law said the company had started making deals with influencers, including D’Amelio, although he did not share details of the arrangements. “Until a month ago, we never paid anyone to make a video,” Luo said.

The company now hopes the growing ranks of influencers will help the app expand its audience even more. Application recently Eye Josh Richards, 18-year-old TikTok star, chief strategy officer tasked with helping attract other social media celebrities. “Every day you’ll see some really big names,” Luo said of the company’s efforts to win over innovators.

Triller was launched in 2015, and it’s a lot like TikTok at first glance. The app has two feeds with an endless stream of videos, and it has easy editing controls for users who want to shoot their own clips. The Los Angeles-based company has made a name for itself with artists, thanks to its early focus on music videos, but it also has influencer-friendly features and allows app creators. To achieve income Their content.

These features have made Triller particularly well positioned to pounce as questions grow about TikTok’s future. (Luo also notes that Triller collects significantly less user data than TikTok.

It’s not just Gen-Z either. Triller also made headlines when Donald Trump And Donald Trump Jr. Join the app amid the president’s threats to block TikTok. While it is not yet clear how their presence affected the app on the platform, the mere threat of being banned has greatly benefited the app.

The application arrived at number one In the US App Store the day after Trump announced he wanted to block the service. It also hit the top spot in India After TikTok was banned in the country. Lu said Triller ranked # 1 in more than 80 countries this summer. It has been downloaded more than 250 million times worldwide, by the company He told CNBC Last month.

“It’s great to see that the world views us as a natural successor to TikTok,” Luo said. “We’re definitely on a rocket ship … and we’re not seeing that slowing down anytime soon.”

However, Triller could see some of its recent momentum slow now that TikTok has reached a deal to stay in the US. TikTok stars who were once anxious about having to restart their careers in another service won’t have to worry about their audience disappearing overnight.

But if the company manages to continue earning influencers through paid deals and monetization features, it could become more of a threat to TikTok.


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